Bvlgari Serpenti

The snake has been Bvlgari's talisman since 1948, when the house first wrapped a watch inside a coiled gold bracelet. The Serpenti has shed and regrown its skin ever since: the Tubogas versions coil flexible gold or steel around the wrist without a clasp, while the Seduttori distils the motif into a sleek, head shaped case on a scaled bracelet.

It is the most recognisable design in the house's watchmaking, equal parts jewel and timepiece.