Picot & Moss storefront sign and clock on a busy Johannesburg street, historical photograph
Est. 1919

The Picot & Moss Story

Picot & Moss is a family-owned watch and jewellery company, internationally recognised throughout the industry, bringing luxury to South Africa since 1919.

Since 1989, Picot & Moss has been the exclusive official distributor of TAG Heuer in Southern Africa, with flagship boutiques in Sandton City Johannesburg, the V&A Waterfront Cape Town, and Umhlanga Durban.

Today, Picot & Moss is the leading watch and jewellery distributor in South Africa, offering an extensive range of leading Swiss watch brands alongside an exquisite collection of fine jewellery. Our Authorised Service Centre is independently certified by the world's finest watchmakers as the only company in South Africa entrusted to service and repair their timepieces.

A Legacy of Luxury & Service

Our Sister Companies

Two sister companies run alongside Picot & Moss, extending the group's reach across South Africa's luxury watch, jewellery and eyewear landscape.

Architects of Time

Sole distributor for Dior, Ebel, H. Moser & Cie, Ulysse Nardin, Messika and Chopard, with dedicated boutiques at Hyde Park Corner and the V&A Waterfront.

Picot & Moss Eyewear

Distributes renowned luxury eyewear brands including Dior, TAG Heuer, Fendi, Celine, Givenchy, Loewe, Bvlgari, Kenzo and Fred, as well as Barton Perreira and Vuarnet.