TAG Heuer Formula 1

The Formula 1 collection of 1986 was the first collection of the newly formed TAG Heuer, and it brought colour into Swiss watchmaking that had never been seen before. For many people it was their first Swiss watch, and it remains the brand's most energetic entry point.

Its racing credentials are real: Jack Heuer signed the sport's first sponsorship agreement with driver Jo Siffert in 1968, and TAG Heuer is the official timekeeper of Formula 1 today, partner to Oracle Red Bull Racing since 2016. The current generation pairs the collection's signature colour with light-powered Solargraph movements and collaborations from Gulf to the Indy 500.