Chopard ushers in a new chapter for its iconic Ice Cube collection with a groundbreaking campaign starring Bella Hadid. Celebrated for its minimalist design and geometric perfection, Ice Cube evolves with an Haute Joaillerie capsule that blends artisanal craftsmanship and urban inspiration.
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The collection’s essence—capturing the brilliance of light through perfectly faceted cubes—takes center stage as Hadid embodies the sleek elegance of this architectural jewelry. Shot by fashion photographer Charlotte Wales, the “Sculpted by Light” campaign emphasizes the radiance of Chopard’s ethical gold and diamonds, casting a mesmerizing play of reflections reminiscent of a modern skyline.
The standout pieces—a choker and cuff bracelet—crafted from ethical 18-carat rose gold and adorned with brilliant-cut diamonds, reflect Chopard’s commitment to sustainable luxury. This new Ice Cube capsule exudes an aura of refinement, transforming simplicity into a bold statement of elegance.
Embodying timelessness and a dynamic urban edge, Chopard’s Ice Cube collection remains an icon of contemporary luxury.
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