Chopard is delighted to announce Bella Hadid as its new Global Ambassador, marking a dazzling new chapter in the brand’s storied history. This collaboration celebrates Hadid’s return to the fashion forefront and Chopard’s commitment to exceptional craftsmanship and ethical luxury.
Capturing Elegance and Joy
In a stunning new campaign, Bella Hadid embodies the elegance and joie de vivre synonymous with Chopard. Captured by acclaimed photographer Alasdair McLellan, the campaign features Hadid in sophisticated, minimalist looks that highlight her natural beauty and confidence. These visuals showcase Chopard’s renowned collections, including Haute Joaillerie, Happy Hearts, Happy Sport, Happy Diamonds, Ice Cube, and Alpine Eagle, in a fresh, captivating light.
A Perfect Match
Bella Hadid’s appointment aligns seamlessly with Chopard’s legacy of over 160 years of craftsmanship and sustainability. Since first wearing Chopard at the 2021 Cannes Film Festival, Hadid has admired the brand’s dedication to luxury and positive values. “I am thrilled to join the Chopard family and deeply appreciate their exceptional craftsmanship,” says Hadid.
Caroline Scheufele, Co-President and Artistic Director of Chopard, adds, “Bella embodies the essence of Chopard—effortless elegance and a zest for life. We are excited for this new journey together.”
A Modern Icon
Bella Hadid, a trailblazing figure in fashion and business, has graced the covers of thirty Vogue editions and was named one of Time’s 100 most influential people in 2023. Her accolades include ‘Model of the Year’ at the 2022 British Fashion Awards. As an entrepreneur, she has launched Kin Euphorics and the Orebella fragrance, further showcasing her dynamic talents.
This partnership heralds an exciting new era for Chopard, blending timeless luxury with modern allure.
